A variety of production features have helped the company throughout its development. These features have allowed Lego to develop some of the most loved toys on the market. These features include the creation of a unique interlocking mechanism and the use of plastic instead of other materials. These distinctive features helped the company become the top toy manufacturer worldwide.
The 1960s saw the company continue to expand at a rapid pace. One of the major changes occurred when Godtfred Kirk’s cousin, Dagny Holm, joined the company as a model builder. Dagny was a master at creating massive models and worlds which were displayed in the showroom. This was an excellent way to promote the possibilities of LEGO bricks and also to entice children.
In 1971 the LEGO system began expanding into new areas with the addition of furniture pieces and dollhouses. The LEGO system grew further in 1972 with the introduction of boat and ship sets with hull pieces that floated. In the 1960s, the company started its international expansion, selling its products in North America via a licensing arrangement with https://lego-x.com/ Samsonite.
In the 1990s and 1980s, the company continued to expand, diversify, and modernize. The company also incorporated a research and design department that was tasked with keeping the LEGO System at the forefront of technological advancement. It also saw the introduction of themed sets that allowed the user to create specific models without having to figure out what to do on their own. This was the first step towards more intricate building and also allowed children to gain an experience that was more hands-on with Legos.